Property Tenure: Freehold

Welcome to the Continuum Preview Launch starting on April 21, 2023, with prices from S$1.448M. This is a new freehold residential development for sale at Thiam Siew Avenue in the Katong neighborhood of Singapore.

This project is one of the most attractive options on the market and is definitely worth a look. Located in Katong, it offers freehold status and a well-designed site with many interesting features. The units are well-crafted, functional, and efficient, with a special charm.

Katong is part of the prime East Coast area in District 15, within the Marine Parade Planning Area. It is in the Rest of Central Region (RCR) zone, which means it is relatively close to the city center and the financial districts of Marina Bay and Raffles Place.

One major advantage of the Continuum is its size. With 816 units, it is unusually large for a freehold site, which is valued for its long-term investment potential.

The project is developed by Sunway Developments and Hoi Hup Realty, who have previously launched Ki Residences near Sunset Way and Terra Hill at Pasir Panjang.

The Continuum condo stands out because it has the largest freehold land area in recent times, with 269,995 square feet that can fit 816 apartments. This makes it one of the biggest freehold condos available.

While freehold condo launches aren’t very rare, most are small, with usually fewer than 100 units. This is because freehold sites typically come from collective or en-bloc sales of old freehold projects or individual bungalows.

Small freehold sites lack space for many facilities and gardens, and they don’t generate much turnover for rentals and resale. As a result, they usually have less demand compared to larger ones.

Transaction volume is important for price movement. Banks value a development based on recent transactions. If there are few transactions, the assessed values won’t rise quickly.

That’s why freehold launches with over 200 units, like the Continuum condo, attract much more attention. More units mean a more active rental and resale market, creating enough interest to command better prices.

The facade features full-height glass curtain walls and large picture-frame windows, maximizing the height and views.

The large size of the land is because it consists of two big development plots. These plots were combined from 22 freehold pre-war semi-detached houses and bungalows on both sides of Thiam Siew Avenue, a residential street next to Tanjong Katong Road.

All these prime sites belonged to a single family trust, which sold them through a public tender in November 2021 to Hoi Hup Sunway Developments for S$815 million.

According to Galven Tan, Deputy Managing Director of Savills Singapore who brokered the deal, Thiam Siew Avenue is a popular and mature neighborhood, and the site is highly desirable.

Wong Swee Chun, Managing Director and Chairman of Hoi Hup Realty, said they were interested because these are rare freehold sites in east Singapore. He added, “In today’s competitive real estate market, we are confident in the demand for quality freehold developments, especially for these large freehold plots in District 15.”

Key Features Summary

• The only large-scale new freehold launch. A long-lasting generational asset.
• Consists of two sites connected by a private overhead skywalk.
• Two sky gardens and gyms: one at the north site and one at the south site.
• Units face north and south, offering different views.
• Views of the new CBD to the west and Katong/Joo Chiat to the east.
• Two distinctive collections of unit types and layouts.
• Landscaped facilities that blend form, space, and culture.
• Preserves heritage with Thiam Siew House as a unique clubhouse.
• Thiam Siew Avenue will be upgraded into a wider road with trees and manicured landscaping.
• Aiming for Green Mark Platinum Super Low Energy rating.

The Continuum condominium is located between Haig Road and Tanjong Katong Road, in the residential area of Katong.

Katong, along with Marine Parade and Mountbatten, makes up the prime private housing estates of District 15, which is one of the most desirable residential areas outside the central districts of 9, 10, and 11.

Historically, this area has been mainly populated with private homes, including some Good Class Bungalows. Katong still retains much of old Singapore, with its rich cultural heritage, giving it an old-world charm and a more relaxed atmosphere compared to other parts of the island.

In contrast, to the north and west of the Continuum condo, Paya Lebar and Kallang are being developed into vibrant economic and lifestyle hubs. This location therefore offers a blend of the old and new, combining the future with the past.

Residents here will especially benefit from being close to the Paya Lebar Central precinct, one of nine areas selected for the URA’s pilot Business Improvement District program, aimed at rejuvenating the city.

The two sites were originally occupied by single-story pre-war houses, surrounded by high-rises to the north and south. However, with a plot ratio of 2.8 in the 2019 Masterplan, these sites will now be developed into high-rises as well.

The new buildings will match the heights of the neighboring high-rises to the north, east, and immediate south. The immediate southern neighbors are mainly standalone private apartment blocks. Further south and to the west, the area is zoned for low-rise landed housing, offering open views.

Some units may have views between these blocks, looking south over the landed estate towards East Coast Park. Additionally, the wind tunnel effect will likely create plenty of airflow.

Being in the RCR means quick access to the town and other major areas. Off-peak, it’s less than a 20-minute drive to Changi Airport and 15 minutes to the CBD via the East Coast and Marina Coastal expressways.

Several bus services operate on nearby Geylang Road, with some routes going to the city center.

For train services, the Continuum condominium is about a 9-minute walk to Dakota MRT station on the Circle Line. From Dakota station, it takes around 15 minutes to reach Suntec City and Marina Bay by train.

The Continuum condo is also about a 13-minute walk to Paya Lebar interchange MRT station and the malls located there.

The Continuum Launch Context

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Project Information

Name: The Continuum

Developer: Hoi Hup Realty & Sunway Developments

Status: Apartment (No ownership restrictions)

Address:

• North Continuum (non-registered naming):
  • 1 Thiam Siew Avenue, Singapore 436838
  • 3 Thiam Siew Avenue, Singapore 436841
  • 5 Thiam Siew Avenue, Singapore 436843
• South Continuum (non-registered naming):
  • 2 Thiam Siew Avenue, Singapore 436839
  • 6 Thiam Siew Avenue, Singapore 436844
  • 8 Thiam Siew Avenue, Singapore 436846

Clubhouse (New):

• 4 Thiam Siew Avenue, Singapore 436842

District: 15

Site Area: 25,083.2 m² (269,995 sq ft)

Floor Area: 77,256.26 m² (831,586 sq ft)

Plot Ratio: 2.8

Tenure: Freehold (Estate in Fee Simple)

Estimated TOP: 17 November 2027

Number of Units: 816

Carpark Spaces: 816 + 8 Accessible Spaces

Development Mix:

• 4 tower blocks (17 storeys high with roof garden; 9 units per lift core)
• 2 tower blocks (18 storeys high; 6 units per core; 8 stacks with private lift)
• 1 conservation bungalow at the North site
• 1 overhead bridge linking the North and South sites

Architect: P&T Consultants Pte Ltd

Landscape Consultant: STX Landscape Architects

M&E Consultant: Rankine & Hill

C&S Consultant: BC Koh & Partners LLP

Lighting Consultant: Glint Lighting Design Pte Ltd

Project ID: 2nd Edition Pte Ltd

Main Builder: Straits Construction Singapore Pte Ltd

Floor Plans

Unit Features:

• Two finish options: The Signature Collection (1 Bedroom + Study to 4 Bedroom) and The Prestige Collection (3 Bedroom + Study to 5 Bedroom with Private Lift)
• Flexible room combinations due to non-PPVC construction
• All units include store rooms
• Larger units (Type C4 and above) have Household Shelters with aluminum louvered slide and swing doors for ventilation, suitable for use as helper’s rooms
• Island-style dry kitchens in 4 and 5 bedroom units in the Prestige Collection

The Continuum Site Plan

The Continuum Singapore is situated in a residential area between Tanjong Katong Road and Haig Road. It spans land combined from 22 freehold residential plots along both sides of Thiam Siew Avenue, including Thiam Siew Avenue itself, totaling 263,794 square feet.

The site is made up of two rectangular plots, one longer than the other, forming a regular L-shaped land parcel with its long sides facing north and south.

According to URA’s masterplan, this land is zoned for residential use with a plot ratio of 2.8.

 

On both the north and south sides, the site is bordered by rows of private apartment blocks. These are individual blocks on small plots with enough space between them to avoid a fortress-like appearance.

This spacing is particularly beneficial on the south side, as beyond this row is the low-rise landed Mountbatten housing estate, providing long-distance pocket views almost all the way to East Coast Park.

This layout also promotes good wind flow. Additionally, since neither of the long sides faces a road, the environment here should be relatively quiet.

The blocks are positioned in a generally north-south direction to maximize the benefits of the prevailing winds and the surrounding views and landscape.

At ground level, communal facilities include play areas, activity zones, and wellness areas. There are also sky gardens, dining areas, and sky gyms on both the north and south sites, offering panoramic views.

Service areas such as the bin center, pump rooms, substation, and M&E rooms are located in the basement, out of sight.

Showflat

Showflat Unit Types:

• 2 Bedroom + Study (Signature Collection) – 67 sq m / 721 sq ft (Type B4)
• 3 Bedroom Premier (Signature Collection) – 101 sq m / 1087 sq ft (Type C5)
• 3 Bedroom + Study (Prestige Collection) – 116 sq m / 1249 sq ft (Type C9)
• 5 Bedroom Penthouse (Prestige Collection) – 210 sq m / 2260 sq ft (Type E-PH)

Pricing

Unit Types

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The Continuum Price Background

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Developers

The Continuum Singapore is being developed by Hoi Hup Sunway, a partnership between Hoi Hup Realty and Sunway Developments Pte Ltd. Both developers are well-known and have several decades of experience.

Their joint projects in Singapore include Ki Residences at Brookvale, Miltonia Residences, The Peak @ Toa Payoh, Sea Esta, Vacanza @ East, and the upcoming freehold Terra Hill at Pasir Panjang. They also collaborated on Royal Square at Novena, a mixed-use development with a 33-storey high tower and Courtyard by Marriott.

Hoi Hup Realty

Hoi Hup Realty is a local property development company founded in Singapore in 1983. It is a niche player with a variety of projects to its name, including landed homes, cluster housing, private and executive condominiums, and mixed-use developments. Hoi Hup has added nearly 8,000 new homes to Singapore’s housing market.

Some of their projects include Suites @ Cairnhill, Waterford Residence, Residences @ Killiney, Shelford 23, The Ford @ Holland, Sophia Hills @ Mount Sophia, and The Foresta @ Mount Faber.

Hoi Hup brings years of experience and expertise to its projects, focusing on creating quality homes. This dedication has earned the company numerous awards for its building standards, including several BCI Asia Top 10 Developer Awards.

Hoi Hup is also developing Ki Residences @ Brookvale with Sunway Developments. Since its launch in early 2021, this project has sold over 96% of its 660 units, likely because Hoi Hup understands and meets the needs and desires of buyers, creating homes that combine functionality and comfort.

Sunway Developments

Sunway Developments is a subsidiary of the Sunway Group, a well-known Malaysian conglomerate. Sunway Group’s main business areas include property development and investment, real estate REITs, design and construction of large-scale projects like Sunway City, building materials supply, education, leisure and hospitality, and IT.

Sunway has also contributed to Singapore’s development, working on both private and public sector projects. They are involved in Design & Build projects and are one of Singapore’s leading concrete pre-casters.

The company has received several international awards from organizations such as FIABCI and IFAWPCA in recognition of its work.

Location

The Continuum condo is located on Thiam Siew Avenue, between Haig Road and Tanjong Katong Road, in Singapore’s Marine Parade Planning area. It is surrounded by small private condos and apartment blocks on its main north and south sides, creating a relatively quiet environment. The main access to the site is from its shorter ends, at Tanjong Katong Road and Haig Road.

Nearest MRT Stations

The Continuum is about 700 meters, or a 9-minute walk, from Dakota MRT station on the Circle Line. It is also 850 meters, or a 13-minute walk, to Paya Lebar interchange station, which connects the Circle and East-West lines.

Both lines are very useful. The Circle Line circles around the island, intersecting with every other MRT line, making transfers easy. The East-West line is one of the longest lines, connecting the east and west ends of Singapore.

Dakota station is also close to the downtown and CBD, about a 15-minute ride (5 stations) to Marina Bay and the financial district, as well as Esplanade station. By 2026, when Keppel, Cantonment, and Prince Edward stations open, the Circle Line will complete its loop to Harbourfront.

Shops, Banks, Supermarkets, Eateries, Food Centres

Residents benefit from being within walking distance of the Paya Lebar Central precinct, one of nine areas in URA’s Business Improvement District program, aimed at rejuvenating Paya Lebar into a vibrant business center.

Here, you will find the Paya Lebar Square and Paya Lebar Quarter integrated developments, which include retail malls, modern Grade A office blocks, and homes, all directly connected to Paya Lebar MRT station.

The malls offer a wide range of entertainment, services, shopping, and dining options, including al-fresco dining. Together, they provide 430,000 square feet of retail space, featuring F&B outlets, supermarkets, and 350 shops.

There is a food lover’s paradise just a five-minute walk south on Tanjong Katong Road. This stretch features old shophouses and five-foot ways with charming cafes, traditional hawker stalls, fruit stalls, and confectioners.

For basic necessities, Haig Road Market and Food Centre is an eight-minute walk up Haig Road.

Educational Institutions & Schools

There are three primary schools within a 1 km radius of the Thiam Siew condo. Tanjong Katong Primary School is a 10 to 11-minute walk down Haig Road. Haig Girls’ School is about a 10-minute walk via Crane Road, Joo Chiat Road, and Joo Chiat Lane. Kong Hwa School on Guillemard Road is closer in distance but further by foot, taking roughly 13 minutes to walk down Dunman Road and along the park connector beside Geylang River.

Notable secondary schools in the area include Tanjong Katong Girls’, Tanjong Katong Secondary, Chung Cheng High, and the Canadian International School (Tanjong Katong Campus), all within a 10-minute walk.

Recreation, Sports, Leisure

Katong is close to East Coast Park and Beach. From the Continuum condo, a five-minute drive south on Tanjong Katong Road leads to East Coast Park Service Road and the beach.

For sports activities, the Kallang Sports Centre and Singapore Sports Hub are a 10-minute drive away and can be easily reached via the Circle MRT line, with Stadium station two stops from Dakota station.

Accessibility

Homes in this part of Singapore are highly sought after due to their proximity to downtown and the CBD. A 2 km drive from the Continuum down Tanjong Katong Road takes residents to the East Coast Parkway (ECP). From there, it is a quick drive to Marina Bay Financial District and Raffles Place. In the opposite direction, it is a 20-minute drive to Changi Airport, making this location ideal for those who work in the CBD and travel frequently.

Click here to view the full The Continuum Brochure.

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